Companies involved in OEM and processing have a very different approach to promotion compared to those in the consumer goods space. For instance, our work with foam packaging differs even more from consumer products. The quality of what we make doesn’t seem to matter much to consumers because they’re buying the product, not the packaging; they just want it to be protected. Looks and craftsmanship don’t really concern them. Only companies that are focused on quality will take the time to design their products and their packaging thoughtfully. As a packaging manufacturer, we can’t really educate consumers directly; instead, we can only advise manufacturers on what kind of packaging design aligns with their product positioning. This creates a natural distinction between B2B and B2C approaches. First, we can’t directly reference our clients’ products, and second, it’s hard to pin down our audience. For example, if we create a video to showcase a product and share it on major social media platforms, the audience remains the product’s consumers (of course, some purchasing managers are also consumers which complicates things further). How to make more people aware of OEM and processing companies is definitely a topic worth exploring.