Many times, customers just need a certain product, but they don’t understand the product at all? Let’s take a few simple examples. There are many people driving, but when the car breaks down, customers don’t need to know how to repair the car themselves, and they don’t even need to understand the most basic principles of the car. They just need to use it. For mobile phones that almost everyone needs to use, we don’t need to know how the chip is made, we just need to buy the phone and use it. When we go online, we don’t need to understand how the information on the network is transmitted from one location to another. . . There are many such examples. It is enough to show that there is no conflict between whether the customer understands the product and the customer needs to buy the product.

The same is true for the EVA foam we produce ourselves. We understand the product and the production process, but the customer does not need to understand how the product comes from. What the customer needs to do is to put forward their own needs, and then we help the customer meet the needs.
For us, customers give us requirements, provide drawings of EVA linings, or actual products, and we will provide drawings to customers based on the products. If there is room for delivery, we will produce samples according to the requirements first. If there are still adjustments that need to be made, we will deal with them before the mass production. This allows customers to produce large quantities more quickly. Customers do not need to understand the product at all, they only need to put forward their needs for EVA foam products, and we will solve the rest. This is a more market-oriented approach.