What’s the point of making the packaging liner look so nice if it’s just going to be thrown away after unboxing? Initially, packaging served only as protective gear for the product, but it gradually evolved into a showcase for the brand and an expression of product style. Nowadays, protecting the product is a basic requirement, and more people are focusing on whether the packaging looks good, whether the design is eye-catching, and whether there’s a sense of ceremony during unboxing… Meanwhile, people are slowly becoming less concerned about the actual product protection. As long as it can adequately protect the product, whether it looks good on the inside is not important; consumers will still toss the packaging after they buy the product. This is indeed a very real issue. Foam packaging was originally designed as filler to protect the product. Unlike the external colorful boxes or cartons, if the colorful box is beautifully made, many people enjoy collecting them as decor or for storing things. But is it possible that the reason people throw away foam is that it doesn’t look good and serves no purpose? What if we designed the foam, which initially served only as protection, to look great from the start, so that beyond protecting the product well, it also has a new mission after unpacking? Wouldn’t that help avoid ending up in the trash and better protect the environment? If we create an outstanding product with beautiful packaging, shouldn’t we also unify the appearance by making the protective foam liner more appealing? A nicer liner would better showcase the product to customers while enhancing the brand’s tone. Therefore, thinking that it’s pointless to make the packaging liner look good is a mistaken belief.

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